TIGER RAG NEWS SERVICES
Herb Vincent, the associate commissioner for communications at the Southeastern Conference, has announced that he will retire from the SEC following the 2026 football season at the conclusion of 43 years in college and professional sports.
Vincent, 65, has been in his current position for 13 years, coming to the SEC in 2013 from LSU, where he had served as associate vice chancellor for university relations/senior associate athletic director for communications for several years.
A Shreveport native and LSU Journalism graduate in 1983, Vincent worked for LSU sports information director legend Paul Manasseh as a student from 1979-83 while also covering high school football games for the Baton Rouge Advocate and writing LSU football feature stories for the Tiger Rag Magazine.
Vincent then joined Manasseh in the media relations office of the brand new, New Orleans Breakers USFL team in 1983. He moved on to the Los Angeles Express media relations department in the USFL and worked with quarterback great Steve Young. Vincent later worked in the Louisiana-Lafayette sports information department and in media relations at the SEC office in the mid-1980s before returning to LSU and becoming the sports information director in 1988, focusing on football.
HERB VINCENT TO ENTER LOUISIANA SPORTS HALL OF FAME
Vincent remained at LSU as SID until the summer of 2000 when he became vice president for communications for the College Sports Southeast regional cable network in Birmingham, then returned to LSU in 2002 as associate athletic director under athletic director Skip Bertman.
At the SEC, Vincent is responsible for developing, implementing, and managing the overall communications strategies and efforts for the Conference and acts as the primary liaison between the SEC office and campus communicators. He also served as primary conference administrator for baseball from 2014-2022 and has served as director of the SEC Baseball Tournament since 2015.
Vincent is a member of the LSU Alumni Hall of Distinction, LSU’s Manship School of Mass Communications Hall of Fame and the College Sports Communicators (formerly CoSIDA) Hall of Fame.
Congrats to the great @herbvincent former LSU sports info director who announced his retirement from SEC office today. Here he is with me and a former coach in Natchitoches in 2025. pic.twitter.com/MHF5Qy0z6p
— Glenn Guilbeau (@SportBeatTweet) August 20, 2026
Vincent went into the Louisiana Sports Hall of Fame in Natchitoches in the summer of 2025 with former LSU coach Nick Saban.
He is a past president of the College Sports Communicators and recipient of its Arch Ward Award. Vincent authored, “The LSU Football Vault,” on the history of LSU football in 2008.
Vincent earned a bachelor’s degree in journalism from LSU in 1983 and grew up in North Little Rock, Ark. His wife Jamey is a native of Versailles, Ky., and they have a daughter, Kennedy, who is a junior at Auburn.
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