Brian Kelly Explains How His Current Roster Cost $18 Million, Tripling Past NIL Rosters

LSU football coach sounded excited about the 2025 season and the future on his first weekly radio show of the season on Thursday night. (LSU photo).
LSU football coach Brian Kelly has brought a national championship to Baton Rouge in his fourth year - LSU's 1st NCAA Transfer Portal No. 1 finish. (Photo by Jonathan Mailhes).

By Andre Champagne, Tiger Rag Staff Reporter

LSU head football coach Brian Kelly made his 2025 weekly radio show debut at a packed TJ Ribs restaurant in Baton Rouge Thursday night.

And he packed in racks of racks of information during the one-hour broadcast.

LSU football coach Brian Kelly talks to Voice of the Tigers Chris Blair at the first weekly radio show of the season Thursday night at TJ Ribs Tiger Rag photo by Andre Champagne

He also dropped a bombshell on the overall cost of the 2025 roster – the 18 players on the No. 1-ranked NCAA Transfer Portal class by 247sports.com, the 23 on his 10th-ranked high school signing class and whatever raises current returning players made, such as quarterback Garrett Nussmeier.

NCAA TRANSFER PORTAL RECRUITING LIKE SPEED DATING, SAYS LSU GM AUSTIN THOMA“We’re going to be at just about $18 million,” Kelly said of the new money spent on players via the recent federal court ruling that cleared the way for revenue sharing in college athletics and Name, Image & Likeness dollars from LSU donors and boosters via the Bayou Traditions collective.

Revenue sharing officially began on July 1 with the football program getting about $13 million, but Kelly said LSU started “front loading” that money toward transfer recruits as early as January to keep ahead of the game.

The total of $18 million dwarfed what LSU had previously spent on rosters since NIL began in 2021, legalizing pay for play. LSU spent just approximately $11 million combined for its rosters from 2022-24 and just $5.5 million last year.

SEC FINALLY MOVES TO 9-GAME SCHEDULE

Kelly also discussed the news of the day with the Southeastern Conference announcing it would begin a nine-game league schedule in 2026 after eight-game schedules since 1992, despite adding two teams in 2012 and two more last year for a total of 16. Kelly said he was always in favor of playing more high-caliber games. LSU athletic director Scott Woodward has also wanted a nine-game SEC schedule for several years now, too.

“I told Scott that that’s why I want to be at LSU,” Kelly said. “I want to play the best. Why not play a championship schedule? Now you have ten games that prepare you for postseason play.”

The 10th game Kelly commented on is a reference to the SEC rule that says league members must play at least one non-conference game against a team from one of three power conferences – the Big Ten, the Big 12 or the Atlantic Coast – or a game against Notre Dame.

“The fans are paying the bills here,” Kelly said. “Give them what they want to see. So let’s give them a schedule that they can be excited about.”

BRIAN KELLY SAYS LSU IS PLAYOFF BOUND

But Kelly made the TJ Ribs crowd erupt by what he said next about the College Football Playoff. LSU has not reached the playoffs since winning the national championship in the 2019 season under coach Ed Orgeron.

“Look, we haven’t been in the playoffs yet,” Kelly said. “But we’re going to be in the playoffs a lot.”

And the crowd roared.

“So, having a schedule that puts us in this kind of position where you have 10 games that prepares you for postseason play is important,” he said.

Kelly, who enters his fourth season a week from Saturday when his No. 9 Tigers play at No. 4 Clemson (6:30 p.m., ABC), said he will be more involved in scheduling in the future along with deputy athletic director Verge Ausberry, who has handled football scheduled for many years.

“Verge and I are in agreement of what we want it to look like moving forward,” he said.

Speaking of the portal roster, Kelly said that senior Mansoor Delane would start at one cornerback slot, which has long been expected of the Virginia Tech transfer.

“We wanted to get some veteran players,” he said. “Mansoor Delane was the guy we had our eyes on, and we recruited the heck out of him. He was a great fit for us. He’ll be a lockdown starter.”

WILL BRIAN KELLY HAVE THE TALENT TO MANAGE ALL HIS NEW TALENT? GUILBEAU COLUMN

Meanwhile, returning junior starting cornerback Ashton Stamps has not won his old job back yet, because of the influx of new talent via the portal and high school recruiting. And Kelly loves the competition the new players have created.

“Ashton Stamps has played a lot of football for us, and he’s fighting to get on the field,” Kelly said.

Then he made a prediction … sort of.

“I think our team is mature enough to go out and beat Clemson on the road,” he said.

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